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20121224
20130101
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PBS
Dec 25, 2012 6:30pm PST
captioning sponsored by wpbt >> this is n.b.r. >> mike: from paint to pet food, hats to barbecue. as a nation, we make millions of products every year. but have you ever wondered just how those things are made and what drives those companies? tonight in this "n.b.r." special edition "made in america" we go to towns small and large to meet unique businesses building jobs and profits. that and more tonight on "n.b.r." good evening, i'm mike hegedus with an n.b.r. special edition, made in america. walking down kentucky street in downtown petaluma, california, but it could be anywhere, u.s.a. this is where small businesses live. small businesses that create two out of every three new jobs in the u.s. tonight you're going to meet some of the people behind those businesses and find out how they plan to keep building those businesses. we begin with the housing market, ground zero for the recession. from construction to appliance makers, when it collapsed it took a lot of very good companies down with it. but here's one that has managed to learn how to paint over the rough spots. you can
PBS
Jan 1, 2013 12:00am PST
really the hard part is selling the software or the ridge it. >> another contact was mike boich who worked with apple computers. he got a tree pry view of the first mcintosh. guy fell in love with the product and recognized that it was going to be revolutionary. he was hired by apples marketing director mike murray to be the company's software evangel itself. >> he wanted someone who would go out to evangelize, to enchant them, to sell the dream of creating great software that would empower people who could never use a personal computer before to use a personal computer. >> the sales pitch emphasized the greater meaning behind a product. you were actually convincing people to join your cause. he even yale became an apple fellow for marketing during some of apples dark effort years. the -- darkest years. guy thought the time was right to start a second career. >> no matter how hard you work at apple, no matter how righteous you think you are, and how challenged you think you are, really, when you're out from the mother ship, that's where you separate the men from the boys or the wome
Search Results 0 to 1 of about 2